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Swarovski designs, manufactures and markets crystals, genuine gemstones & created stones and finished products such as jewelry and accessories, beauty products, and lighting. Our diverse product portfolio also incorporates precision optical instruments such as telescopes and binoculars, grinding, drilling and sawing tools, and industrial lighting. Other activities include Swarovski Entertainment, the company’s film division, which collaborates with exceptional talent and industry partners to develop, finance, and produce original and artistically accomplished feature films, Swarovski Kristallwelten, a dazzling interactive crystal experience in Wattens, Austria, and the Swarovski Crystal Society and publications and apps, that illuminate the many different facets of the Swarovski business